In an era where the term “sustainability” is becoming increasingly commoditised, ‘The Edge’ helps us discern greenwashing from genuine environmental stewardship. It discusses the role of media, research and development, technology, and innovation in the path towards sustainability. Uncover the truth behind sustainability claims and understand the actions that can make a real difference in the world. ‘The Edge’ challenges us to look at the world through the lens of efficiency if we are going to build a future that is truly sustainable.